On the left you have a free-standing floor unit. This unit works exceptionally well for us. Newspaper customers pass it. On the right is our power-end nexus WIN A CAR promotion displaying six titles with BHG in the top left spot. On the right in the magazine fixturing you can see prime placement of Better Homes and Gardens in three pockets – next to our weeklies on one side and AWW on the other side.
Every week, between Friday and Sunday, we have the best opportunity to drive impulse purchases of BHG. This works best when we actively support the title beyond placement in the usual location.
If every newsagent did this we would wrest BHG sales from supermarkets. How are you supporting BHG this weekend?