Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting The Saturday Paper

Mark Fletcher
March 15th, 2014 · 2 Comments

satpaperposterWe have placed the poster for The Saturday Paper placed out the front of the newsagency facing into the mall, pitching the lead story in this issue of the newspaper to nearby shoppers. This is the only newspaper poster we are promoting at the front of the business – we don’t usually place newspaper posters here.

satpaperknoxThis photo shows the promotion of The Saturday Paper with other daily newspapers today. While I’d concede it’s a bit over the top, we wanted to ensure the new title was noticed by other newspaper shoppers. So far it’s not impeding sales of other titles.

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Category: newsagency marketing · Newspapers

2 responses so far ↓

  • 1 Lance // Mar 16, 2014 at 7:16 PM

    Did anyone else use a special display to promote The Saturday Paper ?
    Did it get the desired results ?
    How were sales as compared to last week, up, down……..?

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  • 2 h // Mar 17, 2014 at 10:30 AM

    Week One sold all 12 allocated
    Week Two sold all 17 allocated
    Week 3 got 50 , sold 23 in store, yet to sort any subs returns.
    One subscriber. On Sat morning, 5 people bought The Saturday Paper alone, everyone else bought another newspaper as well. We did display the poster provided

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