Magazine publishers invest considerably in promotions, providing collateral for displays, valuable consumer prizes and financial incentives for newsagents. While we put up displays to engage, it’s the more subtle engagement that I like the most – like the coupon we have on the bottom of all receipts at the moment promoting the WIN A CAR campaign from Pacific Magazines. This coupon is included without us having to think about it. Our customers, when they get home and open their bag, will have a reminder about the promotion. This extends the reach of the Pacific promotion and it connects our business with this.
The more we structure our business processes to connect with and support supplier promotions the bigger the pay off for us. The investment is minimal.