Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

TV Week sales surge

Mark Fletcher
March 17th, 2014 · 3 Comments

tvwsurgeData from January 1 through March 13 2014 compared to the same period in 2013 indicates a 28% increase in sales of TV Week magazine for us. It’s an increase I wish I could explain as being a result of additional promotion or extra focus. The truth is that we have done nothing different. The title is where is’s been for more than a year – a good location with weeklies but nothing stand out. While I am thrilled with the sales growth I wish I had an explanation.

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Category: magazines

3 responses so far ↓

  • 1 al // Mar 17, 2014 at 12:31 PM

    This might be explained in part by the big switch from analog TV to digital TV, finalised in Melbourne metro area on December 10 2013. Anyone who updated their old school telly would have discovered a raft of new digital channels available .. and would want to know what’s on when – and where! For these technological laggards, TV WEEK has traditionally been the good source of TV program info …

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  • 2 Bruce // Mar 17, 2014 at 1:31 PM

    We are also up about one third in sales TV Week

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  • 3 David @ Angle Vale Newsagency // Mar 17, 2014 at 2:45 PM

    last week, one third normal sales. Week before, sold out by Tuesday lunch. Go figure. I also know the next door supermarket had a similar result those 2 weeks.

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