I had a good look around Toy Fair in Melbourne yesterday and spent considerably on new products and replenishing stock of products we already sell. Just about every aisle at the fair had opportunities for newsagents including licenced products connected with licences we sell today. This is the type of trade show newsagents should attend – you’d see traffic generating opportunities and basket building opportunities.
Wish I could have been there.
In the past, toy soldiers for children were a staple product for newsagents and were considered, along with die cast cars, to be a cash cow because they were affordable as pocket money toys for kids to buy under their own volition, to add to their collections. Bold Frontiers (Melbourne) is importing an extensive range of quality 54mm plastic toy soldiers from America as an adventure based toy, themed to important historic events from 1754 to the present day. They can be combined with our forest tree playsets, made of tough illustrated (printed) cardboard that are free-standing and easy to use with toy soldiers. Our products are classic style toys that will appeal to all ages, particularly boys from 8-12, who are not being catered for in a versatile way by the toy shops. Of particular benefit to newsagents, our products can be linked to any number of publications including general history and military history magazines sold in newsagents. There is also the potential for newsagents to import other types of publications that are not generally found in book shops.