Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Playing with a product drives purchases

Mark Fletcher
March 22nd, 2014 · 1 Comment

sandThis self-cntained display unit for smart sand is terrific for encouraging shopper engagement with a product you need to touch and feel. The moment parents or kids play with the sand they purchase it. The stand is ideal for driving this shopper engagement. ┬áIt’s fantastic: small footprint, holds a good amount of stock, shows off the product in the best light.

Rather than telling parents to keep their kids in line, going the other way and encouraging playing as this unit does drives business for us and the partner supplier. It also brings fun to the shop floor and that’s a delight!

There are several suppliers with sand like this. But not all have the floor display unit.


Category: Impulse lines

1 response so far ↓

  • 1 Chris // Mar 23, 2014 at 4:26 PM

    Hi Mark,
    Can you please tell me where you got this sand display?


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