Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

A successful counter line for your newsagency

Mark Fletcher
March 24th, 2014 · No Comments

angelflamesA single pocket of Angel Flames candles at the counter can add valuable margin dollars to a purchase. We have done this many times over many years and each time we bring out the Angel Flames we get a terrific result. The pack is small, you could find room in any counter situation. The purchase opportunities are many. While the most obvious is a purchase with a greeting card or a gift, we have newspaper and magazine customers buying a pack or two on impulse.

Where we place product matters as much as keeping the offer fresh. This is why we don’t keep the candles at the counter all the time.

Check with your usual party goods supplier for these or similar products. Placed in the right spot, they can be tremendously valuable for your business. Customers will be thrilled – that’s a reaction I often see.

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Category: Gifts · Greeting Cards · Tactical display

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