Sam Biddle, writing at Valleywag, raises questions about the viability of Facebook as a marketing platform for business, saying the company could be about to make businesses pay.
Will Oremus writing for Slate and republished in Australia by Fairfax, picks up on the story and explores further the place of facebook in promoting businesses and others who want to be heard. It all makes for interesting reading, especially if you question the long term role of Facebook in your business marketing plan.
I published my own thoughts about Facebook over a year ago. While I use the platform for business, I am not relying on it.
As with any investment – of time, space or money – do your research, be frugal and cut your losses if it’s not playing out as you need.