Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

A different looking Easter Egg

Mark Fletcher
March 27th, 2014 · No Comments

mseggsCheck out one of the different Easter Eggs I saw yesterday at a Marks & Spencer store. This ‘egg’ is targeted at a younger person, broadening the appeal of the season opportunity in UK retailer Marks & Spencer.  Very clever.

Easter is under-done by some newsagents. It can be a growth season. Cards, gifts, chocolate, plush – it’s a season to push as anyone of any age can be your customer or someone being purchased for by our customer.

The idea of playing outside stereotypical product, as is being done with these headphone eggs, really appeals to me.

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Category: Gifts

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