Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagency marketing tip: be the local news outlet

Mark Fletcher
March 27th, 2014 · 2 Comments

This is an old-world approach to driving the relevance of your business. It’s also a repeat with a twist on the idea of a noticeboard in-store that I have written about many times before.

Setup a news-themed noticeboard. Local stories only. Weddings. Passings. Featuring a community group some weeks. Done well, this becomes a living newspaper.

The idea is for you to have a place where interested locals can post and read local content. While local newspapers have dominated this space, their model is changing too and I see an opportunity in some areas for newsagents to engage and be a local news ‘publisher’.

The noticeboard could equally be your Facebook page. The key is that your brand is associated as the source people trust and go to.

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Category: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

2 responses so far ↓

  • 1 Carol // Mar 27, 2014 at 5:19 PM

    I have been thinking of doing this as a Facebook page. We have a few buy and sell groups in our area on Facebook and they have about 1500 friends on them. I do post new stock on this site but a community news and noticeboard it a good idea. My Local Newspaper and I have a bit of a love hate relationship already.

    0 likes

  • 2 Mark Fletcher // Mar 27, 2014 at 5:23 PM

    Go for it Carol. Take a look at newsXpress Mt Morgan (formerly Mt Morgan News). What they have done for years on Facebook is excellent on the local news front.

    3 likes

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