Australian Newsagency Blog

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Should we read anything into discounting Yours magazine?

Mark Fletcher
March 30th, 2014 · 2 Comments

discount-magazines-wdyouI was surprised to see Yours and Woman’s Day bundled together in a discount pack last week. Yours is just a few issues old and should be enjoying a honeymoon period. Also, I thought it was targeting an older demographic than Woman’s Day. This discounting leaves me wondering if we should read anything into the move. For example, is Yours struggling and in need of support from the higher volume Woman’s Day? While we won’t know until the next audit, I can’t see any other reason for discounting a new title so soon after launch. If this is the case and Bauer wants to reach more prospective Yours readers they should engage newsagents and pay us to give sample copies away to people in the target demographic.

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Category: magazines

2 responses so far ↓

  • 1 Jenny // Mar 30, 2014 at 7:50 PM

    Topped all these tonight.

    Bad move to put with Woman’s day.
    My 83 year old mother is now a regular buyer of Yours, her other favourite is English Women’s Weekly and Peoples friend, definitely not Womans Day!

    Yours isn’t a bad magazine but it’s not selling with just posters.
    We tell our customers about it and some buy a copy but we can’t keep doing that.

    Is it advertised on TV?
    Good idea to give copies away, try it just for one issue, we know our customers and we could choose who to offer a free copy to plus put some out the front for in a display bin for customers to take.

    1 likes

  • 2 Amanda // Mar 31, 2014 at 10:10 PM

    Massive discount coupon inside the magazine for subscribers also Mark.

    As I have said before, use and abuse the Newsagency channel to launch the magazine into the market place.

    3 likes

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