I was surprised to see Yours and Woman’s Day bundled together in a discount pack last week. Yours is just a few issues old and should be enjoying a honeymoon period. Also, I thought it was targeting an older demographic than Woman’s Day. This discounting leaves me wondering if we should read anything into the move. For example, is Yours struggling and in need of support from the higher volume Woman’s Day? While we won’t know until the next audit, I can’t see any other reason for discounting a new title so soon after launch. If this is the case and Bauer wants to reach more prospective Yours readers they should engage newsagents and pay us to give sample copies away to people in the target demographic.
Should we read anything into discounting Yours magazine?
March 30th, 2014 · 2 Comments