While I like the traffic for the AFL foot cards being promoted with the Herald Sun, there needs to be a discussion about billing and margin. The slim margin and the early payment coupled with customers who only want cards challenges the viability.
While you could say it’s up to use to sell something else, it is challenging with customers coming in the the coupon and wanting only the cards. More than a third of them are frustrated at having to shop for the cards and are therefore not in a head space conducive to up-sell.
I’d prefer a model where we are paid a retail margin of 30% or more.