HNDA Ltd is a UK association representing home delivery newsagents. Their aim is impressive and clear:
“PREFERENTIAL TERMS” - That is our ultimate goal for all HNDA members with HND customers.
We will represent every UK Independent Home News Delivery Newsagent when negotiating the needs of our and your business with Publishers, Wholesaler Distributors and any other organisation looking to benefit from utilising our services directly or indirectly. Our package to Publishers and Wholesalers will be recognised as a break through for the whole News Trade Industry, most importantly the package is for the benefit of HND Newsagents ONLY.
From what I can see they are not engaged in commercial activity – theirs is a pure association offering for UK newsagents.