The April issue of The Monthly is impressive in content and with its cover. Indeed, the cover is a stand out in the sea of colour in the magazine department. We have this issue in its usual location and with newspapers for the first week. We will also place it in our free standing floor unit as the entrance to the main magazine aisle as this will get it in front of more eyeballs – especially women who I think will be drawn to this issue.
The Monthly is a magazine we can guide customers to purchase on impulse by doing something outside the usual with it. What we do depends on the cover. This cover demands our attention.