Easter is a broad season ranging in focus from religious through to kid-targeted gifts and fun. The team at one of my stores has created a grassed mound as the foundation for promoting chocolate, egg-themed and plush items for purchase as Easter gifts. The Easter card stand is placed next to this to grab this purchase with the gifts.
Looking back on sales data for the last few years, Easter has been growing in importance for us in all categories including cards. We are chasing growth in 2014. This display will change over the weeks plus we will have counter offers for Easter related impulse purchases.