Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Smart promotion of local connection

Mark Fletcher
April 3rd, 2014 · No Comments

localconnectionIt’s one thing to say shop locally and another altogether to show customers the local connection of products you sell.

The photo shows how a Thomas Dux supermarket is promoting free range eggs. While not very local, the poster does show the eggs are from a farm in the state as well as giving confidence that they are genuinely free range.

We have products in our shops that could benefit from such promotion – including magazines from local publishers and gifts from local artists.

I like this poster because it is educational and that makes it feel more authentic – far more valuable than simply promoting that they have free range eggs.

Building shopper trust starts with sharing information they can believe. This poster achieves that for me.

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Category: magazines

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