The photo shows how a Thomas Dux supermarket is promoting free range eggs. While not very local, the poster does show the eggs are from a farm in the state as well as giving confidence that they are genuinely free range.
We have products in our shops that could benefit from such promotion – including magazines from local publishers and gifts from local artists.
I like this poster because it is educational and that makes it feel more authentic – far more valuable than simply promoting that they have free range eggs.
Building shopper trust starts with sharing information they can believe. This poster achieves that for me.