Check out the window I saw at a Forever 21 retail store last week. Whereas in the past valuable window space would be promoting the latest season fashion products available in-store, this window is promoting 24/7 connection / shopping with Forever 21.
National and international retailers are all over 24/7 shopping. More and more are using their retail shops to promote other ways to shop with their business.
In addition to the challenges we face in several traditional newsagency product categories, we have this challenge of 24/7 retail, a challenge many newsagents don’t know how to confront. The best place to start is via social media: Facebook, Twitter and Pinterest.