In a first, Bauer is offering Yours readers a money back guarantee up to April 25, 2014. If they are not satisfied they complete a form online, print this, mail it with the magazine cover and Bauer will send a pre-loaded eftpos card that will have to be used within 39 days.
With a bit of thought there could have been a way to involve newsagents in this process and provide a better customer experience as a result.
This money back guarantee offer on the back of the discounted copy sold with Woman’s Day last week invites speculation about the circulate being achieved for the title.