Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Easter plush hit drives newsagency traffic

Mark Fletcher
April 5th, 2014 · No Comments

e7This cute rabbit Beanie Boo has generated plenty of traffic for us over the last couple of weeks – driving excellent card, magazine and other purchases along the way. Even though we only have one or two left, it’s been responsible for an excellent start to Easter.

This is another example of plush driving success elsewhere in a newsagency business. We were careful to place this item such that it drove purchases of other items including some more traditional newsagency lines.

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Category: Plush

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