Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: use colour to entice new customers

Mark Fletcher
April 6th, 2014 · No Comments

I have written a bit recently about using colour blocking to draw more attention to your business and to products you sell. A colour-blocked display can have shoppers noticing products they may otherwise not have noticed.

All smart retailers use colour effectively.

colourcauliThe supermarket where I photographed this cauliflower display is using colour effectively to draw attention to a vegetable that otherwise may be overlooked. Rich colours in neat sections – it’s a simple yet effective approach. I noticed a kid pulling their parent to look at the cauliflower- that’s an effective display!

colourtapeIn a Staples store this week I saw this display of Scotch tape – colour blocked. The columns of yellow, red, purple and green are more eye-catching than how these products are usually displayed in the stationery department of a newsagency. Making the display may require more stock. The display could drive sales!

Use colour blocking in your shop – in the window, on the dance floor (that open space bordered by your entrain, the counter and your main fixturing – and in key departments – to draw attention to products based on a bold display based on product colour.

The change could get regular customers noticing products they did not know you carried.

Displays like this also say something about you and your business and that could appeal to new shoppers.

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Category: marketing · marketing tip · newsagency marketing

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