We are not running with the usual eggs this Easter. Instead, we have sourced a range of funky chocolate items from local company Freckleberry. We tried their range at Christmas and it worked a treat. Customers loved having access to chocolate that is different. I think the same will be true with this Easter range. The products are well packaged, keenly priced, provide a good margin and fun.
If my newsagency was in a country town I’d probably have a more traditional offering but in a capital city shopping centre where Easter Eggs are well represented in at least twenty shops I’d prefer to have a different Easter chocolate offer. This fits well with our Easter cards, plush and gifts.
We’re not a one size fits all channel and that can be a challenge for some suppliers to understand. Easter is a good example of the differences in today’s newsagency businesses.