Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

New York Times stuck on ad more respectful

Mark Fletcher
April 8th, 2014 · 1 Comment

nytmastheadThe New York Times uses post-it notes to promote home delivery – but in a more respectful way of editorial and brand than in Australia. This note was in a back section and placed in the top left corner – covering editorial but not as much or important as in Australia.

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Category: newspaper masthead desecration

1 response so far ↓

  • 1 Brendan // Apr 8, 2014 at 9:15 AM

    Having always been a subagent for newspapers I find it hard to reconcile displaying stock that advises the customer NOT to purchase it from me. It’s been suggested a lot before but the papers should pay us for placement as well as sales if they think they have the right to encourage our customers to avoid us. They are after all using us for free advertising space in this instance.

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