Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Candy with magazines

Mark Fletcher
April 9th, 2014 · No Comments

magazinedisplayCheck out the strip of candy in front of magazines that I saw at a CIBO outlet at New York’s La Guardia airport a couple of days ago.

Click on the image to see the detail.

Notice the tray of chocolate bars and candy in front of each row of magazines? See the branding consistency on each shelf. Excellent retail layout design work for this transit location ‘newsagency’.

The CIBO outlets at La Guardia airport, and there are several, are the best airport businesses I can recall seeing. Modern, fresh in approach, enjoyable to shop and trustured to drive sales.

It’s obsession to details like these that is important in convenience retail which is, after all, what transit locations are all about.

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Category: magazines

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