Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: show the value of gift wrap

Mark Fletcher
April 13th, 2014 · No Comments

showWrapping paper is a boring sale in many retail businesses. Okay, designs on the paper can look cool – but the product itself in roll or flat formĀ is displayed in a traditional and boring way.

Smart retailers show what can be done with wrapping paper – like showing how many boxes can be wrapped from one roll of Christmas paper or wrapping boxes, using bows and treatments to show how wonderful you can make any gift look with items you sell.

We have an opportunity to bring some theatre to gift wrap and to drive traffic and sales as a result. Consider a stunning window display of your wrap by showing what your customers can do with it.

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Category: marketing · marketing tip · newsagency marketing

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