Wrapping paper is a boring sale in many retail businesses. Okay, designs on the paper can look cool – but the product itself in roll or flat form is displayed in a traditional and boring way.
Smart retailers show what can be done with wrapping paper – like showing how many boxes can be wrapped from one roll of Christmas paper or wrapping boxes, using bows and treatments to show how wonderful you can make any gift look with items you sell.
We have an opportunity to bring some theatre to gift wrap and to drive traffic and sales as a result. Consider a stunning window display of your wrap by showing what your customers can do with it.