On the retail tour in the US these last twelve days I have seen several versions of retailers selling magazine sin-store. This is the best and most tech connected – a tablet computer promoting subs in the magazine department and shoppers being encouraged to sign up on the spot. Now, this was in a transit location as were all I have seen. No high street magazine retailer was making a subscription pitch that I could see.
Selling magazine subscriptions in-store – with magazines
April 14th, 2014 · No Comments