Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

An amazing new product from Australia Post that bypasses retailers

Mark Fletcher
April 16th, 2014 · No Comments

auspostpostacrdIn doing some research for postcard products I discovered the Australia Post postcard App. Curious, I downloaded it and sent myself a postcard. I expected that for the $1.99 cost I’d get my photo on a think piece of paper looking good but not like a regular postcard.

I was wrong.

What I received was a terrific rendition of my photo printed on think card stock in excellent colour and on the reverse was everything I included. The photo shows the back side of the postcard. While I went with a particularly geeky message: Hello world, you can type a message of up to ten lines long.

This is an excellent product from Australia Post. It demonstrates how much the organisation is changing, how they are seeking out new revenue stream opportunities. They are doing what we all need to be doing – looking for new new traffic, new revenue and opportunities to leverage our past for our future.

While I am happy to whack Australia Post, this time they deserve kudos.

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Category: Australia Post · Newsagency challenges

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