Not only is the sand selling out but those attracted to it are purchasing other items in-store.
This is the value of a popular product, a product that generates net new traffic that often browses and spends.
The sand is part of a well thought through traffic generating strategy. It is performing well above expectations in terms of return on floor space, return on labour and return on inventory investment. It is working well with and for Easter products.
It is this success I think of when I compare being a retailer to being an agent. Success at traffic generation and success at selling an item with a GP of greater than 50% and powerful basket build factor. Attracting people to things they purchase rather than services they use is more beneficial for the business.
While it is hard work finding items as successful as the sand, the payoff when it works is well worth it. Plus – the success helps inform future buying decisions.