Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

AWW backing card covers the magazine

Mark Fletcher
April 17th, 2014 · No Comments

awwcoverupThe backing card supplied to promote the royal tour editions of AWW and OK! is big and covers the magazine behind it. This is okay if it’s a Bauer title as they are damaging themselves but if it’s a competitor product behind it’s unfair.

We have removed the backing cards as I don’t think they do anything to boost sales and, as noted, they detract from other product.


Category: magazines · visual merchandising

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