Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Extraordinary growth in newsagency card sales

Mark Fletcher
April 17th, 2014 · 9 Comments

Our Everyday Counter Card sales are up 17% year on year comparing jan-Mar 2014 to 2013.  This is off an excellent base. This category of cards accounts for 56.9% of all cards we sell.

17% YOY growth is an extraordinary result. It is valuable with cards delivering the best gross profit percentage out of all categories we sell in our business. I’d be happy to explain our process to anyone.

Talking with another newsagent today, their card sales are up 19% in the same period – a fantastic result.


Category: Greeting Cards · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

9 responses so far ↓

  • 1 Warrick // Apr 17, 2014 at 6:11 PM

    Great year for cards in Gympie…


  • 2 Allan Wickham // Apr 17, 2014 at 10:25 PM

    And Eli Waters……!!!!


  • 3 Mark Fletcher // Apr 18, 2014 at 7:28 AM

    Isn’t it great to be loving a category and having success. Good times.


  • 4 Jenny // Apr 18, 2014 at 9:41 AM

    Not 17% but still a pretty good increase and a great rebate this quarter for Mittagong.
    Very happy!

    Fantastic Autumn day here in the beautiful Southern Highlands, happy Easter everyone.


  • 5 Amanda // Apr 25, 2014 at 11:00 AM

    That is great growth Mark. How did you achieve this?


  • 6 Mark Fletcher // Apr 25, 2014 at 12:11 PM

    Amanda four things: engagement with newsXpress strategies, active engagement with Hallmark our core supplier, proactive promotion of discount vouchers and we put our own stock out and therefore have excellent product knowledge. While we do more than this, it is these three things that make the biggest contribution. If I have to target one key driver it’s discount vouchers.


  • 7 Bill W // Apr 25, 2014 at 12:29 PM

    Mark, with your sales up 17%, and the main driver discount vouchers, what % are you up in profit $?


  • 8 Mark Fletcher // Apr 25, 2014 at 1:09 PM

    Bill the 17% is just cards. Across the whole business we are up 11.5%. The GP cost has been just under 1% this quarter.


  • 9 Allan Wickham // Apr 29, 2014 at 12:08 PM

    April card sales up 40%, gotta love that..!


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