Check out the marketing sent out by the Tatts owned SA Lotteries to customers this week encouraging them to sign up for the Autoplay service – repeat ticket purchases. This is exactly what the majority of lottery shoppers want – weekly purchases without forgetting.
Newsagents need to factor marketing like this into their own business planning. Tatts is doing here exactly what I would do if I were them. That doesn’t mean I like it, I don’t. Newsagents spend more than they should promoting Tatts’ brands and it is because of this the company can leverage more online business.
Tatts promoting online and not equally promoting its retail network is not socially responsible.
In saying this move is not socially responsible I mean that Tatts relies on its retail network for sales fur sure but they also rely on it for brand awareness. The retail network depends on regular purchases. This move to make weekly purchases easy through an online account will impact the retail network and this will put jobs and businesses at risk. This is not socially responsible.