Even without what should be terrific sales today Easter 2014 has been an excellent season for us. Cards, gifts and chocolate are all performing well for us in terms of sales and in terms of detracting new shoppers to the business. We are thrilled with the results we are seeing.
For years Easter in many Australian newsagencies was a minor season. Now, for plenty of us, it equals and even passes Valentine’s Day. The key is a fresh offer promoted in a compelling way.
Seasons are vitally important as seasonal shoppers spend more in a visit than a regular shopper. We make our businesses appealing to seasonal shoppers through our displays and out of store marketing. What we get from these seasons is up to us.
We will not discount until tomorrow. No need.