We have made sure to place TV Week and New Idea Jumbo Puzzler next to each other to leverage the Kylie Minogue covers of each title. This placement sets up to sell both titles together. It’s small moves like this that help us sell more magazines than being average would usually achieve. Supermarkets ands other national retailer outlets would not respond to magazine covers in this way.
Tapping into Kylie interest
April 26th, 2014 · No Comments