Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Here’s where display the full cover of a magazine helps

Mark Fletcher
April 28th, 2014 · No Comments

peppamagDisplaying the full cover of the UK Peppa Pig magazine helps drive sales as customer get to see the gifts that come with tis issue. This is important for all gifts with magazines but especially of to the Peppa Pig customer.

In traditional magazine pockets these gifts would be hidden and opportunities for impulse purchases lost.

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Category: magazines

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