Check out the billboard I saw on the floor of the Hong Kong Gift Fair trade show this week. The balloon, backpack and related items cost US$100.00 – and you then have all you need for an attention grabbing billboard. I am not so sure about this. Sure, it would be noticed and talked about – but once the novelty wore off you’s have a balloon with a message in need of updating. That said, I’m writing about it so it was memorable and that’s vital for any ad message. It works best at night time.