Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Clever leveraging of magazine brands

Mark Fletcher
May 1st, 2014 · No Comments

magpurseI love these quality handbags that look as if they are made from recycled magazines. Very clever. Very eye catching. Priced at around A$10.00. The photo shows just two of a large range I have seen this week.

While I am sure there are intellectual property issues, I could see a range of the right titles selling well in newsagencies in Australia. But I suspect we won’t see it because of the IP challenges.

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Category: Gifts

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