Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Clever leveraging of magazine brands

Mark Fletcher
May 1st, 2014 · No Comments

magpurseI love these quality handbags that look as if they are made from recycled magazines. Very clever. Very eye catching. Priced at around A$10.00. The photo shows just two of a large range I have seen this week.

While I am sure there are intellectual property issues, I could see a range of the right titles selling well in newsagencies in Australia. But I suspect we won’t see it because of the IP challenges.

4 likes

Category: Gifts

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>