While I understand the focus on using social media, email and other technologies for marketing your newsagency business, let’s not forget the good old letter mailed through the postal service.
A well written letter pitching your business could get people thinking about you. better than that, it could get them through your front door.
If you have a customer database – and you should! – use it two or three times a year to write to them. here are some letter options:
- Saying thank you. I short letter saying thank you to your customers is excellent use of a letter. Include a voucher for their use next time they shop.
- Launching a new range. if what you have is genuinely new, write to let your customers know and invite them to see the range first-hand.
- Supporting a community group. A letter asking your customers to support an event connected with a group your business supports is excellent use of a letter.
- Standing for something – like SHOP LOCAL! A letter gives you space to explain why shopping local is important to the community and those who live there – more so that a poster or a slogan on a bumper sticker.
A letter can be an effective marketing tool – more so that than a few years ago when it was used more often by business.