Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: write a letter

Mark Fletcher
May 4th, 2014 · No Comments

While I understand the focus on using social media, email and other technologies for marketing your newsagency business, let’s not forget the good old letter mailed through the postal service.

A well written letter pitching your business could get people thinking about you. better than that, it could get them through your front door.

If you have a customer database – and you should! – use it two or three times a year to write to them. here are some letter options:

  1. Saying thank you.  I short letter saying thank you to your customers is excellent use of a letter. Include a voucher for their use next time they shop.
  2. Launching a new range. if what you have is genuinely new, write to let your customers know and invite them to see the range first-hand.
  3. Supporting a community group. A letter asking your customers to support an event connected with a group your business supports is excellent use of a letter.
  4. Standing for something – like SHOP LOCAL! A letter gives you space to explain why shopping local is important to the community and those who live there – more so that a poster or a slogan on a bumper sticker.

A letter can be an effective marketing tool – more so that than a few years ago when it was used more often by business.

Start writing!

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Category: marketing · marketing tip · newsagency marketing

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