I heard from several newsagents yesterday concerned about the promotion of a digital and print offer that appears to be targeting digital seven days and print two days a week.
We will have three key membership options; digital plus weekend newspaper delivery, digital plus 7 day newspaper delivery or digital-only membership. The best value package is a digital and weekend print newspaper delivery costing only $2.50 a week for the first 12 weeks (then $5 per week at full price).
I can understand newsagents feeling nervous. The reality is that we need to run our newsagency businesses for the future we want and with the knowledge of these and other changes and challenges. This is what News and other publishers are doing with offers such as these. I don’t like them but I acknowledge I’d probably do the same thing if I were them.