Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging the Marvel Chess partworks launch

Mark Fletcher
May 7th, 2014 · No Comments

marvelchessI’m pleased with the launch of the Marvel Chess Collection partwork as it gives another chance to promote other Marvel products including gifts and plush. This is an excellent example of how we can leverage magazine sales into deeper baskets.

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Category: partworks

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