The Bauer Media Connections program has launched Reader Reader rewards, an App-based loyalty program for Bauer titles purchased in participating newsagencies. Consumers are rewarded with free magazines – collected ar participating newsagencies. Funded 100% by Bauer. Click here to read more about this program and see a couple of videos and see how it will work in a newsagency.
The program in its current form is designed to encourage readers to purchase Bauer titles. If it does this to the detriment of non Bauer titles then newsagents would be concerned.
Bauer has been running road shows around the country over the last week.