A wonderful side benefit of a major season like Mother’s Day is the opportunity to harvest shopper contact information for future marketing. We do this following the privacy regulations and respect customer wishes if they opt out. The photo shops entries packed into one hallmark Mother’s day competition entry box. It has been interesting pitching this today with around a third of shoppers declining for various reasons. But those who enter often do so with excitement for the opportunity of the prize – which we have on display at the counter.
While the prize is important, the shopper data is equally so.