Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging Nirvana interest to drive Rolling Stone sales

Mark Fletcher
May 10th, 2014 · No Comments

magsnirvanaNirvana and Kurt Cobain have been in the news over the last week so it makes sense to ensure Rolling Stone Nirvana-themed special collectors editionĀ is displayed to drive impulse purchases. That’s what we are doing in our music section and for a week with newspapers. I like how the band name features ahead of the Rolling Stone masthead.

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Category: magazines

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