Nirvana and Kurt Cobain have been in the news over the last week so it makes sense to ensure Rolling Stone Nirvana-themed special collectors edition is displayed to drive impulse purchases. That’s what we are doing in our music section and for a week with newspapers. I like how the band name features ahead of the Rolling Stone masthead.
Leveraging Nirvana interest to drive Rolling Stone sales
May 10th, 2014 · No Comments