Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Proof magazines work as Mother’s Day gifts

Mark Fletcher
May 10th, 2014 · No Comments

mdaymagsHere is a receipt from one customer I served earlier today who spent $47.30 on six magazines, two copies each of Better Homes and Gardens, New Idea Masterclass and Delicious. The magazines were purchased by this customer as Mother’s Day gifts for her mum and her partner’s mum.

We actively promote magazines as gifts for major seasons. It works as this transact shows! I encourage a  newsagents to do this – for every major season.

Newsagents can grow magazine sales!

The customer purchasing these magazines is not a regular shopper with us. She was thrilled with the discount voucher on her receipt and said she would be back for sure. She asked if this was a Mother’s Day promotion and was happy when I said it’s all year round.

This type of interaction adds even more value to what was already a valuable sale. I love it!

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Category: magazines

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