A beacon brand is the one you use to signpost a section of your magazine display. That’s what we are doing with the latest issue of Coach. It has been placed at the top of our men’s health and fitness titles in a way that it draws the attention of shoppers to this area. The line of copies of Coach acts as the signpost. Being thoughtful about magazine titles you use and how you use them can drive magazine sales.
Using Coach magazine as the beacon brand
May 10th, 2014 · No Comments