I posted an update on Linked In connecting to my blog post yesterday about Officeworks price comparing ink. Almost straight away an ad on my Linked In page appeared for Officeworks. Creepy. Then I read the ad – 20 years of helping businesses grow. Yeah. 20 years of trying to take business from small business newsagents using clever advertising that makes Officeworks look like it has good prices when it waits for others to pitch on price and all Officeworks does is says ME TOO!
I think Officeworks is lazy when it comes to advertising. They know people are price sensitive and will buy from where they think they will get the best price. They also know there is a difference between someone thinking they will get a good price and them actually checking to ensure that they really do get a good price.