Supanews head office supplies its franchisees with bags for shoppers. The only promotion on the bags is for the website: www.supanews.com and note that this website is owned and operated by a Hong Kong business an that items at the site cannot be purchased through any Supanews retail store.
Besides the confusing message of what a shopper can access in a bricks and mortar store versus the website trading under the same brand (read the note at the bottom of the bag) is the question some Supanews franchisees are asking – is this our franchisor competing with us?
I am told that Supanews representatives have said they do not own the Hong Kong business that owns the website. In following the company registration trail to an accountants office in Hong Kong. While I can’t answer the question about ownership, if I were a Supanews franchisee I’d be taking steps to get clarity as to who owns the business behind www.supanews.com.au. I would also demand that the franchisor stop using my franchised business to promote a business off of which I gain no revenue.
Click on the bag to read the detail.