Australian Newsagency Blog

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Coles magazine display unit funded by suppliers?

Mark Fletcher
May 16th, 2014 · 2 Comments

colesmagsIn an inner-suburban Coles last night I noticed this display unit placed in the entrance, just after where shoppers pick up baskets – near the self checkout area. Behind the magazines on two sides were stickers indicating title placement.

Given how supermarkets manage floorspace I suspect Coles is being paid for the floorspace taken by this unit – unless this is a trial in which case I expect they would be paid if it moves to wider roll out.

The challenge with this unit will be in keeping it stocked and products in the right location. I checked each pocket and outside of the newspapers only five pockets had the right title in the right location.

This unit is the third location for magazines in this supermarket.

I am not complaining about the unit as I don’t want something this size. However, I do think it is smart to have major magazine titles and newspapers together in a cohesive and easy to maintain front of store offer like this.

3 likes

Category: Competition · magazines

2 responses so far ↓

  • 1 Brucez // May 16, 2014 at 6:54 AM

    This unit is also in our local Coles in North Brisbane.

    0 likes

  • 2 Carol // May 16, 2014 at 5:24 PM

    I noticed a stand it IGA . Different but I think probably supplied to them.

    0 likes

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