In an inner-suburban Coles last night I noticed this display unit placed in the entrance, just after where shoppers pick up baskets – near the self checkout area. Behind the magazines on two sides were stickers indicating title placement.
Given how supermarkets manage floorspace I suspect Coles is being paid for the floorspace taken by this unit – unless this is a trial in which case I expect they would be paid if it moves to wider roll out.
The challenge with this unit will be in keeping it stocked and products in the right location. I checked each pocket and outside of the newspapers only five pockets had the right title in the right location.
This unit is the third location for magazines in this supermarket.
I am not complaining about the unit as I don’t want something this size. However, I do think it is smart to have major magazine titles and newspapers together in a cohesive and easy to maintain front of store offer like this.