In a Coles supermarket last at first I wondered if they were promoting Cosmopolitan with Pearl Barley. I soon realised they were a victim of a customer dumping a product far away from where it should be.
This poor behaviour by customers costs all retailers and probably some sales. But there is no stopping it. In fact, it probably helps in that we get on the shop floor putting things back where they should be and soon realise other opportunities.
Occasionally, where a customer dumps something they don’t want shows a placement opportunity previously overlooked. It’s very cool when this happens.
Let us know what you think about customers dumping products out of place like this.