Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Telling a story

Mark Fletcher
May 17th, 2014 · No Comments

giftscardsRetail is all about telling a story, guiding the customer to browse and purchase based on the story.

This photo shows an excellent example of telling a story – the blending of cards and gifts from two suppliers but leveraging one licence – to create a cohesive display that stand s out.

This display is in a newsagency. I mention that as¬†it’s not something you would have seen in a ¬†newsagency a few years ago.


Category: retail

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