It is almost a year since magazine distribution changed from Monday, Wednesday and Friday to Monday and Thursday. Newsagency sales data I have seen indicates that high street newsagents have been confronted with the most significant impact. In one case Thursday sales are down 33% and the change can be tracked to the change in magazine distribution.
If your newsagency is in a high street situation I urge you to look at your Thursday data, compare the last four weeks to the same four weeks ago. If you see a considerable decline ask yourself what you are doing to fix the decline in traffic. Action is essential to rebuilding the lost traffic.
If I was in a high street newsagency situation I’d be focused on making my newsagency the destination for everyday magazine traffic. I’d work hard to lock in the habit based visit – so much so that shoppers go out of their way to get their magazines from me and not the supermarket with their weekly shop – as the change in distribution facilitates.
Check your data. Understand the impact of the changes on your business. The knowledge in your data can guide your business decisions.