Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Gift range drives return business for the newsagency

Mark Fletcher
May 21st, 2014 · No Comments

gorjusIn March I wrote about the Gorjus range from Artique and how this range appeals to the Frankie magazine customer. Now, two months on, we have good data of Gorjus shoppers returning for more purchases. carrying this range has helped drive shopper traffic. What’s even more important is that the particular shopper attracted is more valuable than an average newsagency shopper: higher average spend, longer in the shop and they often buy magazines.

Our experience is evidence of gifts driving magazine and other sales as well as gift sales.

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Category: Gifts

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